Report first
We talk to people who were in the room, then we write. Recaps without context do not leave the building.
How Sporting Innovation works
Sporting Innovation is a United Kingdom sports desk operated by SPORTING INNOVATIONS LIMITED. We publish long reporting on the leagues people actually follow, and we keep the scoreboard from becoming the whole story.
We sit between a daily news wire and a Sunday magazine. The job is to explain why a locker room changed, why a front office blinked, and what a regulation or a television window does to the sport you watch on a Tuesday night.
Corrections, desk notes and press enquiries go to info@sportinblog.com. Switchboard: . Newsroom: .
Sporting Innovation does not take bets, sell picks or bury a commercial partner inside a reported piece. If something is wrong, email the desk and we will put a note on the story.
Name the source
When we use public reporting or league documents, we link them. Analysis is labelled as analysis.
Stay independent
SPORTING INNOVATIONS LIMITED sells advertising. Editorial does not. A package never buys a quieter headline.